Blog · 2026-11-06

Amazon listing images: size, rules and a template that sells

Amazon's main image must show the real product on a pure white background (RGB 255, 255, 255), filling about 85% of the frame, with no text, logos or watermarks. Make images at least 1,000 pixels on the longest side so zoom works (1,600–2,000 px or more is better), saved as JPEG, PNG, TIFF or GIF. Only the main image has to be white. The other images can show features, scale, lifestyle and infographics.

Main image rules (checklist)

Pure white background, RGB 255, 255, 255. Off-white or light grey can get the listing suppressed.
The product fills about 85% of the frame and is fully inside it.
The real product only: no illustrations, mockups, extra props, text, badges, logos or watermarks.
Longest side at least 1,000 px for zoom. Larger, around 2,000 px, is recommended.
JPEG (preferred), PNG, TIFF or GIF, sRGB colour.

Sources: seller guides summarising Amazon's rules (Seller Labs, Caspa). Always check Seller Central for your category, because rules and image counts vary.

A template for the rest of your images

Main: the product on white (rules above).
Hero benefit: the product large, with one short headline giving the main reason to buy.
Features: 3–4 callouts with lines pointing to the product. A few words each.
In use: a lifestyle shot showing who it's for and where it's used.
Scale: size next to a hand or a familiar object, with dimensions.
Proof or comparison: what's in the box, materials, or a simple comparison. Never invent ratings.
Bento summary: one grid tile per benefit. Try the free bento grid generator.

Making listing images with AI

AI works well for images 2–7. Keep the real product by uploading its photo and telling the model not to redraw the label, logo or colours. Poster Grammar does this automatically, places the callouts on a checked layout and keeps the copy short enough to read on a phone. See the AI product ad generator.

Questions

What size should Amazon listing images be?

At least 1,000 pixels on the longest side so zoom works; 1,600–2,000 pixels or more is recommended. Use JPEG, PNG, TIFF or GIF in sRGB colour.

Does every Amazon image need a white background?

No. Only the main image must be on pure white (RGB 255, 255, 255). The other images can show lifestyle scenes, features, scale and infographics.

Can I use AI for Amazon product images?

Yes for the secondary images, as long as the product shown is your real product. Upload your product photo so the label, logo and colours stay accurate. The main image must be the actual product on white.

How many images should an Amazon listing have?

Use every slot your category allows: a white main image, then benefit, features, in-use, scale and proof images. Check Seller Central for your category's limit.

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